Over at Rubicon, we just did a quick consumer survey to check the status of a couple of hot topics in the tech industry, smartphone adoption and use of Twitter. I thought you might be interested. Here's a summary of what we found, and links to the full articles:
Smartphone adoption: RIM leads. In the US, about 10%-11% of the adult population uses smartphones. RIM has just under half of the installed base, followed by Apple at about a quarter.
The users of different types of smartphone have different feature priorities. iPhone users rate web browsing as their #1 feature, followed closely by e-mail. RIM users rank e-mail the most important feature, Palm users choose calendar, and Google phone users are partial to mapping. The profile for Windows Mobile users is similar to RIM's, but less enthusiastic about e-mail.
Mobile phone feature priorities of iPhone users compared to all mobile phone users. Percent of US users ranking a feature in their top four.
I think this is more evidence of something that I've been saying for a while -- most people buy phones more like they do appliances than like computers. They decide which functions are most important to them, and then pick the phone that does those things best, rather than looking for the best general-purpose device.
That's not to say that flexibility doesn't matter at all, but it's secondary. For example, adding third party apps is the #4 priority among iPhone users, and close to tied with several other features. It will be interesting to see how the priority evolves as Apple continues to advertise the daylights out of the app store.
For the full article, click here.
Twitter is a form of entertainment. Usage of Twitter is rising very rapidly -- as of April, it gets more daily visitors than cnn.com in the US, according to Alexa.com.
Our survey showed that the Twitter user base has more than doubled in the last six months. About 10% of US computer users have tried Twitter so far, and about a third of those people have stopped using it. You can decide for yourself if that's a big number or not, but a certain amount of churn is inevitable in any new web service.
Twitter awareness and usage among US PC users.
Most Twitter users say they are casual users of the service, and that it doesn't play an important part of their personal or business lives. The most active 10% of Twitter users say it does play an important role in their personal lives, but not in their business lives.
The overall pattern of usage indicates that for most people Twitter is currently a form of casual entertainment. There's nothing wrong with that, but the future of Twitter will depend on how that usage pattern evolves. Will Twitter become as important as e-mail, or will it be a fad like citizens' band radio (link)? It's too early to tell. But it's already clear that it's a separate medium with its own rules. Companies looking to use Twitter should make sure they understand how it's used; it's not the same as blogging.
For the full article, click here.
Home »
Apple »
Blackberry »
iPhone »
RIM »
smartphones »
twitter »
Checking in on smartphone and Twitter usage
Minggu, 26 April 2009
you just read Checking in on smartphone and Twitter usage if this article is considered useful and you want to bookmark and share it please use the link https://stephaniefulke.blogspot.com/2009/04/checking-in-on-smartphone-and-twitter.html and what if you want other information look for another page in this blog.
Tag : Apple, Blackberry, iPhone, RIM, smartphones, twitter,
Checking in on smartphone and Twitter usage
By
Anonim
di
April 26, 2009
Checking in on smartphone and Twitter usage - with the rapid development of today's technology we must enrich our knowledge of gadgets, because every day there are many new gadgets that are made with advantages, in blogs Stephanie News we will meriview many gadgets from various brands ranging from the specification and its price .. Now we will discuss first about Checking in on smartphone and Twitter usage please see our explanation to finish:
Articles : Checking in on smartphone and Twitter usage
full Link : Checking in on smartphone and Twitter usage
Article Apple, Article Blackberry, Article iPhone, Article RIM, Article smartphones, Article twitter,
Articles : Checking in on smartphone and Twitter usage
full Link : Checking in on smartphone and Twitter usage
Article Apple, Article Blackberry, Article iPhone, Article RIM, Article smartphones, Article twitter,
You can also see our article on:
Checking in on smartphone and Twitter usage
we feel the information Checking in on smartphone and Twitter usage that's all.
hopefully the information Checking in on smartphone and Twitter usage that we have conveyed can provide benefits for you and all visitors of this blog, if any criticism and suggestions please comment.
you just read Checking in on smartphone and Twitter usage if this article is considered useful and you want to bookmark and share it please use the link https://stephaniefulke.blogspot.com/2009/04/checking-in-on-smartphone-and-twitter.html and what if you want other information look for another page in this blog.
Tag : Apple, Blackberry, iPhone, RIM, smartphones, twitter,
Tags :
Apple,
Blackberry,
iPhone,
RIM,
smartphones,
twitter
Langganan:
Posting Komentar (Atom)
0 komentar:
Posting Komentar