Today I will discuss with you about some important words which are used on search engine optimization world. After knowing this, you will have enough idea about Black Hat Seo. From our previews post we learned about White Hat Seo.
Black hat SEO: It is opposition of white hat that’s mean it doesn’t optimize the rules given by search engine. Black hat SEO contains keyword stuffing, cloaking, hidden text etc. It is called unethical SEO.
Cloaking: This is such kind of techniques that will show in search engine one kind of contents but for user this content will be another one. In this system when a page request send to server then IP address or user agent easily understand, is it boot, crawler, spider, scooter or human. When it understand that it is spider then it send the same page, but when it understand that it is human then it send another page. This is black hat SEO.
Link Farm: Opening lots of site and give every site link in every other site is known as link farm. It increase the every sites back link. Your site will be called spamdexing, if you got caught. Spamdexing is your site will be marked by search engine that you have break the guidelines provided by them. If search engine marked your site as spamdexing then it means your SEO gone into a trash. Your site can be marked as spamdexing for many reason like link farming, keyword stuffing, doorway pages, cloaking straight cut if you done black hat SEO.
Keyword Stuffing: It’s a part of black hat SEO. It’s a system that overloading the page with most common keyword. Sometimes hidden entry tutor used for enter this kind of keyword, this keyword stay hidden for user but visible for search engine. Sometimes make both text and background color same so it remain hidden for user. Keyword stuffing sometime called as keyword loading. This is black hat SEO.
Gateway or Doorway Page: it’s like making a page with very little information only with some lines, those lines only contains keyword for this reason search ranking increases but there haven’t any data for user. This page has links to other pages or redirects to another page. It also known as entry page, portal page, jump page, bridge page etc.
From our next post we will learn about Traffic. See you next time. Thanks!